Selling is difficult. Very few can dispute that.

Everybody that has practiced sales knows that it is one of the most difficult things to do in any organization. And yet, it can be highly rewarding at the same time. Building a successful career in sales requires a great deal of perseverance, desire to learn, and self-motivation.

As difficult and chaotic as selling looks, it actually follows a quite easy formula: Effort x Efficiency = Results.  And this is a hard truth is sales. When a person first ventures into sales, their efficiency might be low, so they need to focus on volume. The more outreach you do the higher the probability of success. The more experience you gain through volume, the better you get at it.

But this is where many FAIL...

Working under pressure with high amount of effort, whether cold calling, or email campaigns, or door-to-door sales, causes many to burn out, their perseverance level drops, and they simply give up, thinking this is not for them. To solve this, a salesperson must always think outside of the box and innovate. Learn new ways to compose emails, experiment with different phone pitches, use a different opening statement when in person. All these will help you increase your level of Efficiency and results will follow. The better you get at it, the less effort you will put, while achieving the same results. Never fall int he trap of doing the same thing wrong, over and over again. If you send 250 emails without a single response, change your message. If you talk to 25 prospects that you dialed cold and all of them instantly hang up on you, try a different approach, maybe change your message altogether. If you knock on 10 doors and they all get slammed in your face, maybe you are not selling yourself right.  Adjust, do, validate, repeat. Be persistent and agile.